Ivana Krajinović

Ivana Krajinović is Executive Director and Member of the Management Board of Večernji list, responsible for the company’s operations and development in Croatia and Bosnia and Herzegovina. She has spent most of her career in the media industry, which during that time has been redefined several times over by digitalisation, changing audience habits, the emergence of new global platforms, and a fundamentally different media business model. Alongside adapting to market changes, she has led the transformation of companies, organisations, and teams from a range of executive positions, with a focus on improving efficiency, agility, and competitiveness. Her career with Styria Media Group spans two distinct professional chapters. During the first, she participated in Group-level M&A processes and contributed to shaping organisational structures and strengthening human capital. She subsequently continued her career in senior leadership positions at other media companies before returning to Styria as Executive Director and Member of the Management Board of Večernji list, responsible for the company’s strategy, operations, and continued development. Today, she is leading Večernji list through a new major cycle of transformation driven by artificial intelligence. Her focus is on strategy, business development, and innovation, but above all on translating technological opportunities into tangible business results - improving ways of working, developing products, and creating new revenue streams. At the same time, she views technology as inseparable from the people who use it and from the particular responsibility inherent in the media business, where the quality and credibility of content, together with audience trust, directly determine brand value.