BE Good, DO Good, FEEL Good
MBF was founded on the idea that the business world can and should create value that goes beyond business results. We believe that success is most meaningful when we give part of what we create back to the community and inspire others to do the same through our actions.
Social responsibility has therefore been an integral part of MBF from the very beginning. Through the MBFamilias award, we recognise individuals whose positive contribution to society is of particular importance. Through A Story for Children, we aim to introduce the youngest generations to the values of kindness, responsibility, community, and helping others. Every year, at the MBF Gala Reception, we bring together the business community to raise funds for a selected charitable cause.
Driven by the desire for doing good not to be limited to just a few days of MBF, MBF good was created.
MBF good – Be good. Do good. Feel good. is a year-round charitable project that gives additional meaning to a simple everyday purchase.
The idea is simple: a product you would give to a business partner, colleague, employee, or someone dear to you anyway can also become a good deed.
Through a carefully selected collection of MBF good products, we aim to offer business and personal gifts that carry a message while also creating a tangible positive impact.
Profits generated from the sale of the MBF good range are allocated to charitable causes. At each edition of MBF, we present who the funds are intended for and the change we have managed to create together with everyone who supported the project.
Because kindness spreads.
One gift can bring joy to the person it is intended for.
One purchase can help someone we may never meet.
One message can inspire someone else to do the same.
Companies and individuals who support the MBF good project become part of its community of donors and partners and, with their consent, will be recognised as those who chose to do good through their support.
Be good. Do good. Feel good.
We do not want to merely talk about social responsibility. We want to live it.
