What can hoteliers teach builders about the future of purpose, with the hotel as a model of a building that truly serves people? By looking at how hotels adapt daily to changing needs, this keynote shows how buildings can benefit when designed around purpose, rhythm, and human connection rather than static forms and assumptions.

The idea that form follows function needs to evolve, as function now changes faster than ever before. Many sectors – including offices, clinics, and residential buildings – are beginning to adopt hospitality thinking as a way to shape spaces around real human experience.

This keynote explores how to create forms that, over time, support diverse, shifting, and layered purposes, making spaces more flexible, vibrant, and meaningful for the people who use them.