Vedran Sorić is a sales consultant with many years of experience in the sales sector and owner of the consulting company Sorbel Group as well as co-owner of Prodajni Mindset d.o.o. After graduating from the 15th Gymnasium (popularly known as MIOC) in Zagreb, he is a mathematician (IT specialist) at heart. Although an unfulfilled pilot, he graduated from the Faculty of Transport and Traffic Sciences in Zagreb – “Airport Planning and Development,” earning a degree as a graduate engineer (nowadays a master of science) in air traffic.

He started working while still in high school, so he likes to say that he came to university driving a company car. He quickly climbed the career ladder, taking on increasingly demanding and responsible roles. Through managerial positions in one local and three global corporations and entrepreneurial experience in four companies, he built a reputation as a dynamic person with a strong presence focused on results.

From the beginning of his sales career—which he likes to say was at least 10 years unconscious—he went through most sales roles: from sales representative, KAM, regional sales manager, business development manager, to sales director, and finally executive director and board member.

In 2012, he received a scholarship and enrolled at Cotrugli Business School, completing his studies after two years with the title EMBA – Executive Master of Business Administration.

He shares his extensive experience with participants in his lectures, using numerous examples of challenging situations from practice. Since university, he has had a special passion for lecturing and motivational speaking, delivering over 10,000 hours of in-house training in Croatia and abroad. In 2022, he transformed his experience and knowledge into a book called “Sales Mindset.”

His greatest passion is the automotive industry, and his other areas of interest include market development, team development, time management, sales team management, and business storytelling as a tool for knowledge transfer.

Since 2006, working in the private sector, he has dedicated himself to identifying and solving entrepreneurial challenges such as improving productivity, simplifying processes, and, of course, increasing sales.

He regularly educates himself to improve his skills, learn the latest strategies and techniques, and discover new technologies for digital business transformation.

With his personality, he easily solves multiple complex sales and people-related issues related to motivation and achieving top performance, concluding: “Sales is and always will be the heart and soul (and bloodstream) of any business.”