Robert Pudić
Coffee is more than just a beverage. It is a fruit, a body of knowledge, a culture, and an experience that begins long before it reaches the cup.
Robert Pudić is the founder and director of QUAHWA, a Zagreb-based coffee roastery and café dedicated to specialty coffee, education, and the development of coffee culture. For more than two decades, he has been involved in scientific coffee research and the development of coffee-related business solutions. Through QUAHWA, he works to raise quality standards across the entire process - from selecting green coffee beans and roasting to preparation and the final experience in the cup. As a coffee researcher and educator, he shares his knowledge through lectures, media appearances, and public discussions. He also presented his approach to coffee on the TEDxZagreb stage in his talk, “Coffee Is a Fruit, Isn’t It?”
