Zoran Pejović is a Member of the Management Board at Jadranka Turizam, where he leads the commercial strategy, brand positioning, and long-term development of Lošinj Hotels & Villas. He is also the founder of Paradox Hospitality, a consultancy focused on shaping meaningful hospitality concepts and guiding owners, operators, and developers toward responsible and distinct projects. Working at the intersection of hospitality, design, and strategy, Zoran brings a perspective informed by decades of experience with luxury hotel projects around the world. He writes and speaks regularly about the evolution of luxury, the cultural and civic role of hospitality, and how to create spaces that are both operationally intelligent and deeply connected to place.