Panel
In today’s mobile‑first world, vertical video dominates digital consumption—accounting for well over 75 % of video views on mobile devices. At the same time, social platforms are driven by algorithmically curated feeds, with over 80 % of content recommendations powered by AI. This reality means B2B brands must tailor content strategically: optimizing for SEO on social platforms, adapting rapidly to evolving trends and formats, and crafting algorithm‑friendly content that both navigates curated feeds and keeps pace with fast‑changing styles. Join us as we explore how B2B communication can harness these dynamics to stay visible, relevant, and engaging amid the content deluge.
Panelists
Jan Kukovec
•Preaching the vertical (video) revolution since 2020 - successfully convinced over 100 brands to hop on the vertical train. Leading a team of 20 with agile processes at our core. I hate management but love leadership.
Zoran Dramićanin
•Digital isn’t just a channel, it’s a mindset. Our panelist has been helping B2B companies build real partnerships through modern LinkedIn strategies and cross-border outreach. He is leading go-to-market strategies for new products, where precision meets execution, enabling companies to enter markets with confidence. His expertise spans business development, partner...
Tea Gjurin
•Tea is a digital marketing specialist and Video Content Creator. But above all, she is a marketer, holding a Master’s degree in Economics from the University of Zagreb. Building on her classical marketing education, she has expanded her career into digital marketing, which today gives her deep professional expertise –...
Željko Hudoletnjak
•Željko Hudoletnjak is a Croatian entrepreneur and co-founder of Kupyo, an innovative video-first marketplace that combines elements of social media, e-commerce, and artificial intelligence. Trained as an architect, Hudoletnjak previously gained extensive experience with digital platforms such as Njuškalo, Posao.hr, and Oglasnik, where he led teams and managed major projects.
Ileana Peronja
•Experienced in providing efficient support within the dynamic realm of marketing operations, and sales. Proficient in B2B vendor communication, organizing events, and maintaining meticulous documentation. Strong communicator with a keen eye for detail and a proactive approach to problem-solving.
Jan Kukovec
•Preaching the vertical (video) revolution since 2020 - successfully convinced over 100 brands to hop on the vertical train. Leading a team of 20 with agile processes at our core. I hate management but love leadership.
Zoran Dramićanin
•Digital isn’t just a channel, it’s a mindset. Our panelist has been helping B2B companies build real partnerships through modern LinkedIn strategies and cross-border outreach. He is leading go-to-market strategies for new products, where precision meets execution, enabling companies to enter markets with confidence. His expertise spans business development, partner...
Tea Gjurin
•Tea is a digital marketing specialist and Video Content Creator. But above all, she is a marketer, holding a Master’s degree in Economics from the University of Zagreb. Building on her classical marketing education, she has expanded her career into digital marketing, which today gives her deep professional expertise –...
Željko Hudoletnjak
•Željko Hudoletnjak is a Croatian entrepreneur and co-founder of Kupyo, an innovative video-first marketplace that combines elements of social media, e-commerce, and artificial intelligence. Trained as an architect, Hudoletnjak previously gained extensive experience with digital platforms such as Njuškalo, Posao.hr, and Oglasnik, where he led teams and managed major projects.
Ileana Peronja
•Experienced in providing efficient support within the dynamic realm of marketing operations, and sales. Proficient in B2B vendor communication, organizing events, and maintaining meticulous documentation. Strong communicator with a keen eye for detail and a proactive approach to problem-solving.
