Selling a company does not begin when a buyer appears. This practical session will examine what owners and management teams should do 12–24 months before a sale, the entry of an investor, or a capital increase to ensure the company is transaction-ready and positioned to achieve a higher valuation. Drawing on legal, financial, and operational perspectives, as well as a practical case study, the session will focus on reducing dependence on the owner, strengthening business processes, preparing for due diligence, and implementing key transformations that can reduce buyer risk and increase the company’s enterprise value.