Croatian tourism is entering a new phase of development in which the quality of investment, international competitiveness and the creation of greater added value are becoming more important than growth in tourist arrivals alone. New hotel and hospitality projects, the entry of international brands, and the development of the premium and luxury segments are further reshaping the country’s tourism offering and investment landscape.

The panel will explore the potential of a new investment cycle in Croatian tourism, the conditions required to attract capital and deliver high-quality projects, and how Croatia can strengthen its position in the international hospitality and tourism market.